Nation’s leading FinTech mortgage lender creates Star Trek themed TV commercials,
offers consumers opportunity to attend the “STAR TREK BEYOND” world premiere
DETROIT, June 29, 2016 – Quicken Loans, the nation’s second largest retail mortgage lender, today announced a partnership with Paramount Pictures in advance of the highly anticipated theatrical release of “STAR TREK BEYOND,” set to open in U.S. theaters July 22.
Rocket Mortgage by Quicken Loans, the nation’s first fully online mortgage experience, will debut two new television spots, and a digital media sweepstakes offering fans the opportunity to win Star Trek-themed prizes – including tickets to the world premiere of “STAR TREK BEYOND” in San Diego.
“The decision to partner with Paramount Pictures was a logical one. Rocket Mortgage’s technology is light years ahead of its time – making it a perfect fit with the high-tech Star Trek universe,” said Jay Farner, President and Chief Marketing Officer for Quicken Loans. “The mortgage process can be intimidating, even for the impassive Vulcan species, and the simplicity and transparency of Rocket Mortgage empowers clients to navigate the process experience with confidence.”
The set of :30 and :60 commercials, created by the award winning Pitch agency of Los Angeles, California, introduce a Vulcan couple (and their family pet) on their journey to purchase a more accommodating dwelling. The couple ultimately determines Rocket Mortgage is indeed the best and most logical way to help them secure financing for a new earthly home.
“This Rocket Mortgage campaign is clever, creative and sure to amuse and excite Star Trek fans just ahead of the release of the new film,” says LeeAnne Stables, President of Worldwide Marketing Partnerships for Paramount Pictures. “And, of course, we anticipate that Vulcans everywhere will love seeing their portrayal in these spots.”
To complement the release of the television commercials, fans can enter the “Live like a Vulcan” sweepstakes for a chance to win movie tickets to see “STAR TREK BEYOND” in theaters, receive Star Trek-themed items featured in the commercials, a year’s worth of mortgage payments, and more. One grand prize winner will receive a trip for two to attend the film’s world premiere of in San Diego.
To enter the sweepstakes and read the official rules, fans can visit LiveLikeAVulcan.com.
Rocket Mortgage by Quicken Loans is the first online and on-demand mortgage experience. Through Rocket Mortgage, consumers now can import and verify their asset, property and income information, fully customize their mortgage, get approved in minutes and lock their actual mortgage rate – all without ever speaking to a human being. This is in stark contrast to the painful and time-intensive traditional mortgage process. The power is now in the hands of the consumer.
“STAR TREK BEYOND,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.
From Paramount Pictures and Skydance, “STAR TREK BEYOND” is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.
“STAR TREK BEYOND” opens in theaters beginning July 22, 2016.
About Quicken Loans
Detroit-based Quicken Loans Inc. is the nation’s second largest retail home mortgage lender. The company closed more than $220 billion of mortgage volume across all 50 states since 2013. Quicken Loans generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past six consecutive years, 2010 – 2015, and highest in customer satisfaction among all mortgage servicers in 2014 and 2015.
Quicken Loans was ranked No. 5 on FORTUNE magazine’s annual “100 Best Companies to Work For” list in 2016, and has been among the top-30 companies for the last 13 years. It has been recognized as one of Computerworld magazine’s ’100 Best Places to Work in IT’ the past 12 years, ranking No. 1 in 2016, 2015, 2014, 2013, 2007, 2006 and 2005. The company moved its headquarters to downtown Detroit in 2010, and now more than 10,000 of its 15,000 team members work in the city’s urban core. For more information about Quicken Loans, please visit QuickenLoans.com, on Twitter at @QLnews, and on Facebook at Facebook.com/QuickenLoans.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom, a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Pitch is a full-service creative advertising agency based in sunny Southern California. Founded in 2008, Pitch works with clients including Burger King, Nestle Waters, Netflix, Pepsi, Coffee Bean and Tea Leaf, Citrix, Waldorf Astoria, Konami and BoneFish Grill. Along with its breakthrough creative that delivers a Return on Creativity for all of their clients, Pitch’s awards include Ad Age’s “Agency to Watch”, two “Best Campaigns of the Decade from Ad Age, the inaugural “Creative Favorites Award” from Twitter, and a Titanium Grand Prix at Cannes. Pitch is part of Project: WorldWide, an independent, global network of complementary, wholly-owned agencies.