DETROIT, January 19, 2018 – 100 Thieves, one of the most recognizable franchises in esports gaming, today announced a historic partnership with Rocket Mortgage by Quicken Loans, the first end-to-end completely customizable online and on-demand mortgage experience. As part of the collaboration, 100 Thieves’ League of Legends (LoL) players and staff will live and train in the Rocket Mortgage Team House – a luxury home in California designed from the ground-up to meet the unique needs of world-class esport athletes.
This partnership marks Rocket Mortgages’ first entry into esports. By teaming up with 100 Thieves, the company has aligned with an emerging force in gaming, and launched itself into a place of prominence among this rapidly expanding community.
“Home is at the heart of everything we do in our lives, whether that is welcoming a new member to the family, or providing the best training house on the planet for some of the most elite athletes in esports today,” said Jay Farner, Quicken Loans CEO. “Quicken Loans is looking forward to joining 100 Thieves and the team’s tech savvy fans for an exciting year of gameplay. As the nation’s largest FinTech lender, and the creator of the first ever completely online mortgage experience, we are aligning our brand with a subculture that embodies what we stand for as a company – industry disrupting and groundbreaking innovation.”
The Rocket Mortgage Team House is located in Venice, California and features more than 6,000 square feet of pure gaming nirvana. The house enables 100 Thieves’ athletes to focus on developing their skills, while providing direct access to any resource necessary to ensure the team’s success, including sports psychologists, analysts, nutritionists and personal trainers.
In addition to naming rights for the team house, Rocket Mortgage will receive prominent logo placements on the 100 Thieves team jersey and integration in its social and digital media channels.
“The Rocket Mortgage Team House gives us the chance to practice constantly, call team meetings in minutes and build synergy both in and outside of gaming as a team,” said Neil “Pr0lly” Hammad, head coach of 100 Thieves, veteran LoL player and most recently the head coach at H2k-Gaming where he was awarded the title for the EU LCS’s Coach of the Split on three separate occasions. “This is crucial for maintaining a competitive environment, and by handing us the keys to this team house, Rocket Mortgage is helping us prepare to destroy the NA LCS.”
Pr0lly will be joined at the Rocket Mortgage Team House by a full roster of experienced LoL players, who plan to annihilate the competition, leveraging highly-efficient and aggressive playstyles.
100 Thieves is one of 10 teams selected to compete in the 2018 North American League of Legends Championship Series (NA LCS).
More information on the 100 Thieves LoL team, including full player and coach biographies, can be found at www.100thieves.com
About Quicken Loans
Detroit-based Quicken Loans Inc. is the nation’s second largest retail home mortgage lender. The company closed more than $400 billion of mortgage volume across all 50 states from 2013 through 2017. Quicken Loans moved its headquarters to downtown Detroit in 2010, and now more than 17,000 team members from Quicken Loans and its Family of Companies work in the city’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past eight consecutive years, 2010 – 2017, and highest in customer satisfaction among all mortgage servicers the past four years, 2014 – 2017.
Quicken Loans was ranked No. 10 on FORTUNE magazine’s annual “100 Best Companies to Work For” list in 2017, and has been among the top 30 companies for the past 14 consecutive years. The company has been recognized as one of Computerworld magazine’s “100 Best Places to Work in IT” the past 13 years, ranking No. 1 for eight of the past 12 years, including 2017. The company is a wholly-owned subsidiary of Rock Holdings, Inc., the parent company of several FinTech and related businesses. Quicken Loans is also the flagship business of Dan Gilbert’s Family of Companies comprising nearly 100 affiliated businesses spanning multiple industries. For more information and company news visit QuickenLoans.com/press-room.
About 100 Thieves
100 Thieves is a professional American esports team founded in April 2016 by veteran Call of Duty (CoD) champion, Matt “Nadeshot” Haag. Originally established as a lifestyle, streetwear and professional gaming brand, 100 Thieves first competed in the 2016 Call of Duty World League Season 2. In November 2017, 100 Thieves announced its entrance into the League of Legends (LoL) North American franchise. As the newest entrant into the LoL franchise, 100 Thieves is fully committed to dethroning the best and have developed a world-class roster, including pr0lly, Aphromoo, Ryu, Ssumday, Meteos and Cody Sun. For more information, visit www.100thieves.com.