While fans were waiting for a chance to win big when the score aligned with their square, Rocket Mortgage aired two 60-second commercials during the game. The ads, which starred comedic powerhouse Tracy Morgan, drew praise from critics, social media users and the overall voting public who weighed in on USA Today’s Ad Meter – the premiere ranking platform for Super Bowl advertising. The star-studded spots clearly resonated with Americans, as they took home both the first and second place in Ad Meter rankings. Rocket Mortgage is the first brand in 14 years to dominate the ranking platform in such a way.
While Tracy was the star of the commercials, they also featured cameos from action movie star Dave Bautista, NFL defensive end Joey Bosa and internet star Liza Koshy.
“We enjoyed an exciting game, and appreciate the accolades our commercials are receiving, but what really meant most to us was changing the lives of all the winners in our Super Bowl Squares Sweepstakes,” said Casey Hurbis, Chief Marketing Officer for Rocket Mortgage. “We love taking some of the most exciting events in sports and finding ways to elevate the experience – which we accomplished with the Rocket Mortgage Squares giveaway. Whether it’s helping Americans become homeowners for the first time, finding a home that better fits their life or make their finances more comfortable – we are lucky to be in a position that allows us to make dreams come true every day.”
Rocket Mortgage Super Bowl Squares is a supercharged, free-to-play version of the game that is commonplace amongst friends, neighbors and co-workers across the country. Rather than only having one winner selected at the end of every quarter, the company awarded $50,000 every single time the score changed during the game, whether it was the result of a touchdown, an extra point or two-point conversion, a field goal or a safety.
The winners are from 13 different states across the country: Alabama, Arizona, California, Colorado, Connecticut, Florida, Louisiana, Missouri, Nebraska, New Mexico, Pennsylvania, Texas and Washington.
Super Bowl Squares was not the only way Rocket Mortgage was involved in the big game. The company also debuted two 60-second commercials – marking its fourth time advertising during the single largest event on American TV. This year the company supercharged its presence with two advertisements – one focused on its digital experience and the other highlighting the importance of local mortgage brokers.
The spots, which aired during the second and third quarters, featured Tracy Morgan showing viewers the difference between being “pretty sure” and certain they can qualify for a mortgage.
Tracy took the buyers through a myriad of wild, crazy and hilarious scenarios that clearly displayed how “pretty sure” simply isn’t an option. Clients can be certain they will have a simple and seamless homebuying experience when they utilize Rocket Mortgage’s digital solutions or work with an independent mortgage broker who leverages Rocket technology.
Through a multi-year partnership with the National Football League, Rocket Mortgage is the Official Mortgage Provider of the NFL. You can watch both of Rocket Mortgage’s Super Bowl commercials and see a look behind-the-scenes at the making of the ads, on the company’s YouTube page.
About Quicken Loans/Rocket Mortgage
Detroit-based Quicken Loans, the nation’s largest home mortgage lender and a part of Rocket Companies (NYSE: RKT), enables the American Dream of homeownership and financial freedom through its obsession with an industry-leading, digital-driven client experience. The company closed $213 billion dollars of mortgage volume across all 50 states in the first three quarters of 2020. In late 2015, Quicken Loans introduced Rocket Mortgage, the first fully digital mortgage experience. Currently, 98% of all home loans originated by Quicken Loans utilize Rocket Mortgage Technology.
Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and Rocket Companies employ more than 22,000 full-time team members nationwide. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix and operates a centralized loan processing facility in Detroit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for 11 consecutive years, 2010 – 2020, and also ranked highest in the country for customer satisfaction among all mortgage servicers seven consecutive years, 2014 – 2020.
Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2020 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 17 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”
For more information and company news visit QuickenLoans.com/press-room.