Aaron Emerson is Chief Communications Officer for Rocket Central, serving Rocket Companies and its brands. In this role, he oversees all public relations and internal communications for a variety of technology, personal finance and consumer service companies, including Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rocket Central, Rock Connections, Amrock, Truebill, Core Digital Media, Lendesk and Edison Financial.
Aaron joined Quicken Loans in 2006 as a public relations manager and has since held numerous leadership positions on the communications team. During his tenure, Aaron has played a key role in the company’s growth from the nation’s 18th largest lender when he joined the team, to the nation’s largest mortgage lender.
Aaron has led the communications for several major events for Rocket Mortgage and Rocket Companies, including the company’s move to downtown Detroit; the Quicken Loans Billion Dollar Bracket, which was held in conjunction with Warren Buffett; the national launch of Rocket Mortgage, the first fully digital mortgage experience, and Rocket Companies’ IPO in 2020.
Prior to supporting Rocket Mortgage and Rocket Companies, Aaron served as Senior Associate with Burson-Marsteller, a global public relations firm, where he represented Sony Electronics, IKEA, Lincoln-Mercury, State Farm Insurance and other large consumer brands.
Aaron earned a bachelor’s degree in public relations from Eastern Michigan University and resides in the Detroit area with his two children.