Casey Hurbis is the Chief Marketing Officer at Rocket Central, serving all businesses within the Rocket Companies portfolio. He oversees all marketing initiatives while driving new, innovative strategies to captivate the audience of the nation’s largest and most trusted mortgage lender. To achieve these goals, Casey leads Detroit’s premier in-house marketing agency.
Under Casey’s leadership, Rocket Mortgage has earned two consecutive #1 rankings atop the highly coveted USA Today Ad Meter, the leading ranking platform for Super Bowl commercials. In 2022 the company achieved the honor for an advertisement featuring Barbie and actress Anna Kendrick promoting the benefit of finding and financing a home through Rocket Homes and Rocket Mortgage. In 2021, the company took home both the #1 and #2 spots on Ad Meter for two humorous ads featuring Tracy Morgan.
Casey’s team led the creation and promotion of the Rocket Mortgage Classic – the first PGA TOUR event held in the city of Detroit. In 2019, the inaugural tournament was the most-awarded event on the TOUR, winning three “Best Of” awards, including the “Fair Way Award” for its diversity and inclusion initiatives. In 2020, the tournament shifted its focus and dedicated the bulk of its fundraising to bridging the digital divide in Detroit – the least connected major city in America.
Along with Rocket Mortgage, Casey oversees the marketing efforts for other successful businesses in Rocket Companies (NYSE: RKT), including Rocket Pro TPO, Rocket Homes and Rocket Auto – helping to elevate these brands in their respective industries. His leadership helped Rocket Mortgage earn its place in Ad Age’s Best Places to Work in 2021 list.
Casey joined the Rocket in 2017 after 24 years in automotive marketing – most recently leading advertising and communications for FIAT, where he helped successfully reintroduce the FIAT brand to American car buyers.
Equally important to his brand-building efforts is Casey’s work with local and national nonprofits. Three that are particularly close to his heart are the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. In addition to his community efforts, Casey serves on the Board of Directors for Adcraft Detroit and the Detroit Sports Commission.
Casey is a graduate of Michigan State University, where he can be found cheering on his Spartans every fall.